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COOKIE POLICY

1. Introduction

 

We use cookies to help our website work effectively and securely, and to improve your experience while you browse.

 

Cookies are small text files downloaded to your computer or mobile device when you visit a website. They allow the site to recognise your device and remember some information about your preferences or past actions. We use a combination of session cookies (which expire when you close your browser) and persistent cookies (which stay on your device for a set period) to ensure our site runs smoothly and to help us understand how visitors interact with our content.

You can view our Privacy Policy here.

2. The Types of Cookies We Use

To give you full control over your privacy, we categorise the cookies we use into the following groups. You can manage your preferences for any non-essential cookies at any time through our cookie consent banner.

 

  • Strictly Necessary Cookies (Always Active): These are essential for the website to function safely and properly. They handle core operations like keeping your data secure, routing site traffic, and remembering your consent preferences. Because the website cannot function without them, these cookies do not require your consent and cannot be switched off.

  • Performance & Analytics Cookies: These cookies collect pseudonymous, aggregated data about how visitors use our site. They tell us which pages are the most popular, how people navigate the site, and whether they encounter any error messages. We use this information purely to improve the performance and design of our website.

  • Functional Cookies: These allow the website to remember choices you have made in the past (such as your region or language) and provide enhanced, personalised features. If you do not allow these cookies, some services on the site may not function properly.

  • Marketing & Targeting Cookies: These cookies may be set through our site by our advertising partners (such as social media platforms). They track your browsing activity across different websites to build a profile of your interests. This allows them to show you relevant advertisements on other sites. If you do not allow these cookies, you will still see ads, but they will be less targeted to your interests.

 

3. Specific Cookies List

 

Wix Essential & Functional Cookies

Cookie Name
Category
Purpose
Duration
XSRF-TOKEN
Essential
Cookie for fraud detection of calls
Session
hs
Essential
Security Cookie for Hive (legacy)
Session
svSession
Essential
Cookie for security, stability, and core site function
12 months
SSR-caching
Essential
Performance cookie for rendering
24 hours
TS*
Essential
Cookies for attack detection
Session
bSession
Essential
Used for system effectiveness measurement
24 hours
fedops.logger.sessionId
Essential
Tracking session errors and issues (resilience)
12 months
_wixAB3|*
Essential
Cookie for site experiments
6 months
server-session-bind
Essential
Cookie for API protection
Session
client-session-bind
Essential
Cookie for API protection
Session
oAuthState
Essential
Session cookie for identification
Session
wixSession
Essential
Cookie for security, stability, and core site function
12 months
sec-fetch-unsupported
Essential
Used to indicate browser limitations preventing the enabling of site security features
Session
wixLanguage
Functional
Remembers the user's preferred language selection so the site loads correctly on their next visit.
12 months
wixClient
Functional
Stores basic client configuration settings to ensure the site renders correctly for the user's device.
Session

Google Analytics & Advertising Cookies

Cookie Name
Category
Purpose
Expiration
_ga
Analytics
The primary Google Analytics cookie. It assigns a randomly generated ID to distinguish unique visitors and track their behaviour across the site.
2 years
_gid
Analytics
Works alongside _ga to distinguish unique users, but expires much faster.
24 hours
_ga_K76VRBQ8WT
Analytics
Used by Google Analytics 4 (GA4) to persist the session state for your specific tracking ID.
2 years
_gcl_au
Marketing
Set by Google Ads to track conversions and ad efficiency, allowing you to see if a clicked ad led to an action on your site.
3 months

Meta (Facebook) Cookies

Cookie Name
Category
Purpose
Expiration
_fbp
Marketing
Used by Meta to track visitors across websites in order to deliver targeted advertising and measure the effectiveness of Facebook ad campaigns.
3 months
fr
Marketing
Facebook's primary advertising cookie. It is used to track users across websites to deliver targeted advertisements, measure ad performance, and improve ad relevance.
90 days
datr
Security
Identifies the specific web browser being used (not the user) to protect against fraud, block spam attacks, and prevent fake account creation.
2 years
sb
Security
Works alongside the datr cookie to identify the browser securely. It helps detect suspicious login activity and safeguards user accounts from unauthorized access.
2 years
xs
Authentication
Contains a unique session number and secret code to securely maintain an active, logged-in session across Facebook-owned domains.
Varies (Session or up to 1 year)
dpr
Performance
Records the screen's pixel resolution so the website can deliver properly sized images and visual assets.
7 days
wd
Performance
Stores the physical dimensions of the user's browser window to optimize how the page layout and text render on their specific screen.
7 days
oo
Functional
This is an opt-out cookie. It remembers if a user has actively chosen to opt out of seeing personalized, targeted advertisements from Facebook.
5 years

4. Managing cookies

 

You can manage your cookie preferences on our website using the cookie banner or by clicking on the cookie icon at the bottom left-hand side of your screen.

 

You can also control cookies through your browser settings. Most browsers allow you to block cookies, delete existing cookies or receive a warning before cookies are stored. Please check your browser’s help section for more information.

 

If you block or delete cookies, some parts of our website may not function properly.

 

Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our website, the cookies we use, legal requirements or guidance from regulators. Any updates will be published on this page.

 

Contact us

If you have any questions about this Cookie Policy or how we use cookies and similar technologies, please contact us:

 

The Swan
91 Farnborough Road

Farnborough

Hampshire

GU14 6TL

England

 

AVIATOR HOTEL (FARNBOROUGH) LIMITED

Company number 05812669

 

Registered office address

3 Bunhill Row, London, England, EC1Y 8YZ

 

Email: privacy@swanfarnborough.com

 

Last updated: 23rd June 2026

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